Sugar comes in many forms, is ubiquitous in modern-day foods and beverages, and has over 150 different names, making it difficult to spot. To raise awareness about the hidden sugars in the many foods we eat, we’ve teamed up with AREA 23 to launch Lil Sugar Master of Disguise.
Lil Sugar is a fun, educational, engaging, multi-platform nutrition literacy campaign to increase our awareness and ability to spot sugars as an added ingredient to many food items we don’t generally associate with high sugar content. Voiced by the legendary Darryl DMC McDaniels, Lil Sugar is a sneaky sugar cube and master of disguise whose primary goal is to ensure that no one recognizes Lil Sugar’s many disguises until it’s too late.

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